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 Moments Captured • Ideas Inspired • Our Musings 

Shayla Bond for The Brain Project

 

One of the greatest joys of an agency is working with a collective of talented individuals. Today we’re celebrating Shayla Bond and her incredible talent.

This year her work was selected to be a part of The Brain Project. Back for a fourth year, the exhibit raises awareness and funds for brain health and groundbreaking research on demential and aging at Baycrest, a global leader in brain health. The campaign has teamed up with local and international artists to transform 50 blank brains into thought-provoking pieces of art.

The initiative is encouraging Canadians to get a ”head start” on brain health from a young age. Dementia is a public health concern worldwide. In Canada, more than 564,000 individuals are currently living with Alzheimer’s or other forms of dementia. Despite popular belief, dementia is not a natural or inevitable consequence of aging and there are many ways to help reduce the risk of cognitive decline.

 
 

Shayla suffers from generalized anxiety and ADD. Composing exact shapes in traditional mediums is the only time she feels she’s not ruminating and it forces her to focus strictly on the task at hand. This piece compares the meditative practice Shayla uses to calm her mind while contrastingly representing the slow fade into the complicated mind of an Alzheimer’s patient. Dually, it parallels the proven benefits of art therapy for the artist and for those with Alzheimer’s and dementia.

 
 

The artwork will be on display throughout the summer from July 2 to August 31, 2019 at various locations in Toronto, including the city’s iconic Nathan Phillips Square, The Distillery District, Brookfield Place, Union Station and other popular landmarks. Take a moment to support her by voting for her work as “People’s Choice” or to donate.