Retaining Social Media Engagement Over Summer
With sunny days and outdoors activities, social media managers may have noticed a dip in engagement! Every year as we anticipate the drop in analytics, there are a few ways to tap into summer time fun and retain interest by adjusting the strategy to reflect key behavioural shifts. In fact, Facebook has just release a new guide to help marketers reach audiences during warmers months. While the statistics are focusing on the UK, most of the trends are universally applicable.
Below are the key takeaways to keep in mind while developing content for sunshine days. Focus is on feel good activities and habits!