Marta Tryshak partners with Veuve Clicquot
Anything is possible with a little lipstick and champagne.
There’s nothing that says celebrating the holiday season and ringing in the new year than with bubbly. Our creative director, Marta Tryshak partnered with Veuve Clicquot Canada to choose the ideal theme of this year's holiday campaign that would speak directly to what both brands represent - Veuve Clicquot and With Love Gabrielle.
What came to mind?
From creating stories through Pinterest boards, and bouncing off ideas with team members, Tryshak presented her vision: capturing the emotional moments of a woman preparing for a holiday party, during the evening with a date, followed by her unwinding.
Within weeks, the details of Tryshak's vision were finalized. The day of the shoot was chosen, the decision of what champagne that would be used were made and most importantly, the venue was booked - Toronto's Bisha Hotel.
The day of the shoot.
The moment Tryshak arrived to the hotel, both WLG and the creative team was on a move. The itinerary was followed and everyone was where they needed to be.
The day could not have gone any smoother - nobody forgot to eat or drink, all the shots they wanted taken and the videos captured all the right moments.
But like all photoshoots, it's not done until the director says ... it's a wrap!