Marta Tryshak

Managing Partner & Digital Marketing Professor

Education:
University of Toronto, Hon. Bachelor of Arts
University of Toronto - Digital Marketing

Do you enjoy what you do? Why?
Between the agency work and lecturing, I've been able to find a balance between theoretical knowledge and practical application which continues to engage and challenge me. I absolute love what I do and grateful for it every day.

Why did you select this area of work?
I enjoy the connection between marketing to psychology and behavioural science. Creating compelling narratives is an ongoing challenge as every brand is unique and requires individual approach. The creativity behind my work is what appeals the most to me.

Who has influenced your life most?
It's much less to do with who but rather what. Books and every author that I have read had the most impact of formulating my beliefs.

What would you say is your strongest characteristic?
Perseverance.

What achievement are you most proud of?
TryMus Group and the team we have.

Your biggest pet peeve at work?
Lack of accountability.

When you have a bad day, what makes you happy?
Going for a walk with my fiancé and our dog. Followed by a glass of wine.

Who would you swap places with for one day?
Margaret Thatcher.